Jack Randell

Our lives are partitioned by identity, meaning and composure; the ciphers of who or what we seem to be. The data harvesters silo-up the current crop, and seduce us with yet more choices. Ready to make us fulfilled. Cultural validity, by contrast, is based on soft but substantial values such as sincerity, goodwill and respect. Edges developing within the system. Incidents can be re-imaged, compared and over-layered with others into unexpected events, an aesthetic that requires the modest faith of perpetually arriving.

Free PINs challenges conceptions of contemporary identity and the non-poetry of corporate aesthetics. Counter to the privacy conventions of furtive, internalised Personal Identification Numbers, Free PINs offers handmade calligraphy PINS – brushed digits from a random number generator. This is art of disclosure – a PIN created for display in celebration of where and who we are.